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World Action on Salt. Sugar & Health














In 2016, WASH conducted an international cross-sectional survey to assess the salt and sugar content in breakfast cereals sold worlwide. We found:

  • Over half of cereals (58%) contained high levels of sugar (over 22.5g/100g) – nearly 6 teaspoons of sugar per 100g
  • Not one single product featured contained low levels of sugar
  • At the time, the UK led the way with salt reduction but still had a way to go with sugar reduction – Kellogg’s Frosties contained a whopping 9 teaspoons of sugar/100g
  • 98 out of 291 (34%) of cereals surveyed were above the 2017 UK salt target for breakfast cereals

We are now working with our members to conduct a follow up survey. If you would like to take part in our new survey of international breakfast cereals, please get in touch at 

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