2021
In 2016, WASH conducted an international cross-sectional survey to assess the salt and sugar content in breakfast cereals sold worlwide. We found:
- Over half of cereals (58%) contained high levels of sugar (over 22.5g/100g) – nearly 6 teaspoons of sugar per 100g
- Not one single product featured contained low levels of sugar
- At the time, the UK led the way with salt reduction but still had a way to go with sugar reduction – Kellogg’s Frosties contained a whopping 9 teaspoons of sugar/100g
- 98 out of 291 (34%) of cereals surveyed were above the 2017 UK salt target for breakfast cereals
We are now working with our members to conduct a follow up survey. If you would like to take part in our new survey of international breakfast cereals, please get in touch at wash@qmul.ac.uk