MARS Food Launches Global Health and Wellbeing Ambition Plan
20 May 2016
Mars Food has announced plans to create and promote healthier food choices and to encourage consumers to cook and share healthier meals with others. Part of the strategy is to provide consumers with on-pack guidance on their Dolmio and Uncle Ben's products higher in salt, added sugar or fat to help them differentiate between "everyday" and "occasional" options.
“Through our Ambition, we aim to encourage families to share one billion more healthy meals at dinner tables around the world over the next five years. We will achieve this by:
- Improving Nutritional Content.
- Increasing Awareness between Everyday and Occasional Meals.
- Inspiring cooking and healthy eating at home with friends and family.
- Making our products more accessible.
- Engaging our Associates.”
MARS, April 2016
Professor Graham MacGregor, Chair of CASH, says “Trying to change people’s behaviours is a great yet ambitious idea. Our fast paced society means many people just don’t have the time to cook anymore and with most of the salt in our diet coming from the foods we buy, it's difficult to fall below the maximum intake of 6g/day. Reformulation is the key solution, but whilst it remains voluntary many companies are failing to do this.
What is needed is what the British Retail Consortium has asked the government for – a mandatory system of regulated targets for the reduction of sugar, saturated fat and salt. This will create a level playing field and ensure all companies follow suit.”
Saadia Noorani, Public Health Nutritionist at WASH says " Its great that MARS has announced their plan to reduce salt by 20% across their whole global portfolio and not just within the UK market. We need all global food manufactures to reduce the overall amount of salt, sugar and saturated fats in their products to improve the health of all nations around the world".